How it works
What actually happens at your event: guests join, capture their moment, keep it — and, if you switch it on, watch the night appear on the Memory Wall.
The value
Guests capture new moments or add photos and videos they already took. Your event stays part of the story.
Guest experience
Five screens. One continuous story — the Summer Sound 2027.From joining the event to keeping and sharing their memory in five simple steps.
Because the moments that matter deserve more than the camera roll.
Choose your kind of experience
Same four steps. Your event, your artwork, your name on every memory.
Event code
Join
Scan the QR code or enter the experience code — before or during the experience.
No sign-up. Start instantly.
Start creating memories straight away.
+ Create your memory
The song, the crowd, the friends you came with.
Create
Capture the moments that matter as they happen.
Each memory becomes part of their personal version of the Official Memory Card — a record of the experience through their eyes.
Private by default. Shared only by choice.
Official Festival Memory Card
Front row, second night
Part of your Summer Sound 2027 collection
Date issued
18–20 June 2027
Collection
✦ Summer Sound 2027
Edition
HC-4821
hugclock.com
Saved to their phone · ✦ Summer Sound 2027
Memory card
Every memory automatically carries the experience with it:
• The experience
• Date
• Location
• Official branding
Each moment becomes part of their personal Memory Card, bringing their favourite memories together in one place.
They can also add photos and videos already on their phone so the moments that matter stay connected to the experience they lived.
Their memories. Their collection. Their experience.
✦ Moment of the Night
Revealed on the main screen at 23:00.
Event wall
When the optional Memory Wall is enabled, people can choose to share a favourite moment with everyone.
Shared moments appear live on screens or projectors, bringing different perspectives of the experience together.
Participation is always optional. Private memories stay private.
Organisers can also highlight selected moments or connect the Wall to a sponsor prize, best moment taken..
Barrier, third row
Part of your Summer Sound 2027 collection
Date issued
18–20 June 2027
Collection
✦ Summer Sound 2027
Edition
HC-4821
hugclock.com
Share this moment
hugclock.com/e/summer-sound
Share
They can share their personal Memory Card on WhatsApp, Instagram and TikTok.
Every share carries the experience — and its identity — beyond the moment.
Your event stays with them long after it ends.
The stage goes dark.
The night stays with them.
Thousands of shares.
One unforgettable experience.
Swipe or use the arrows
Optional with HugClock
Turn individual memories into a shared experience. Guests can choose to share a moment to the live Memory Wall, appearing on the venue screen as the experience unfolds.
Private by default · Shared only by choice
One link. Any screen. No additional software required.
Only moments people choose to share appear on the Wall.
✦ Optional · Highlight a moment
Celebrate a selected or randomly chosen shared moment on screen — with the option to connect it to a prize or sponsor.
After the experience
One official card. A collection that grows over time.
They add their moments
Photos, videos and words go straight into their official card.
Their moments, together
Everything they captured now lives inside their Memory Card.
One year ago today…
Their memories — and your experience — come back to life.
Your experience ends. Their card doesn't.
Card Drops
Once the experience has begun — or long after it ends — official partners can add occasional Card Drops to eligible Memory Cards.
Examples
Not banner adverts. Something added to the Memory Card.
How a Drop reaches a guest
Timed Drops
Complimentary drink
Official Partner
Available today · 20:00–22:00
Partners choose the moment: a food vendor during a quiet hour, a museum in the afternoon, a festival partner between sets, a destination partner during a visitor's stay.
Measurable beyond a click.
HugClock follows the whole journey of a Drop, card by card.
A merchant scans and validates the guest's QR — a real-world result, not an impression.
Card Drops are optional. The Memory Card works perfectly without them.
