HugClock

Every guest leaves withOne moment

HugClock gives your experience its own Official Memory Card — a personal way for everyone to remember being there.

The Official Memory Platform for Experiences

  • Festivals
  • Weddings
  • Sports
  • Travel
  • Conferences
  • Celebrations

Their photos finally have a place to belong.

Instead of getting lost among thousands of photos and videos, their favourite moments come together inside one personal Memory Card — made around the experience they just lived. They can capture new moments or add photos and videos they already took.

Scan. Capture or upload. Keep the moments that matter.

Instant access by QR · No sign-up · Add HugClock to your home screen

The Official Festival Memory Card

Your event.
Its own identity.

We create one Official Memory Card around your event's artwork, name, place and date.

Every guest makes it their own with the moments they capture — or the photos and videos they already took.

Festival crowd at sunset at Summer Sound

Festival memory card (official)

Summer Sound 2027

Barcelona

18–20 June 2027

No. 001 / 006

Three days, one city, thousands of nights worth keeping.

Artwork

Your artwork.Your Event Card.

Send us your event artwork and HugClock brings the card to life.

Need artwork? HugClock templates are also available.

What your guests receive

Not a guest book. A memory they keep.

A guest book is read once. A photo gallery is forgotten. Your guests leave with something personal on their own phone.

  • Their own personal event memory card
  • No app required
  • Private memories they own, kept in their collection
  • QR code or event code access
  • Optional social sharing
  • Add photos and videos they already took
  • Guests always keep control of their own memories

My Memories

A personal collection of the experiences that mattered.

Festivals

Summer Sound 2027

Barcelona

Weddings

Laura & Marc

Madrid

Sports

Madrid City Run

Madrid

Travel

Discover Japan 2027

Tokyo · Kyoto · Osaka

Conferences

Future Tech 2027

Lisbon

Celebrations

Sofia's 30th

Madrid

Different experiences.One personal collection.

After the experience

The Memory Card keeps growing after the experience.

One official card. A collection that grows over time.

  1. During

    They add their moments

    Photos, videos and words go straight into their official card.

  2. After

    Their moments, together

    Everything they captured now lives inside their Memory Card.

  3. One year later

    One year ago today…

    Their memories — and your experience — come back to life.

Your experience ends. Their card doesn't.

Card Drops

The card cankeep giving.

Once the experience has begun — or long after it ends — official partners can add occasional Card Drops to eligible Memory Cards.

Examples

  • Complimentary drink
  • Museum benefit
  • Restaurant offer
  • Experience upgrade

Not banner adverts. Something added to the Memory Card.

How a Drop reaches a guest

  1. Memory Card
  2. 🎁 New Drop
  3. Guest opens the reward
  4. Use my Drop
  5. Merchant scans the QR
  6. ✓ Verified

Timed Drops

Complimentary drink

Official Partner

Available today · 20:00–22:00

Partners choose the moment: a food vendor during a quiet hour, a museum in the afternoon, a festival partner between sets, a destination partner during a visitor's stay.

Measurable beyond a click.

HugClock follows the whole journey of a Drop, card by card.

  • Delivered
  • Opened
  • Reward viewed
  • Redemption QR generated
  • Verified redemption

A merchant scans and validates the guest's QR — a real-world result, not an impression.

Card Drops are optional. The Memory Card works perfectly without them.

Common questions

Everything you need to know.

HugClock is designed to be simple to launch, easy to use and private by default.

Photos and videos usually end up among hundreds or thousands of others. HugClock brings the moments from one experience together inside a personal Official Memory Card, connected to the place, date and experience — so they are easy to find and return to. Guests can capture new moments or add photos and videos they already took.

Yes. You provide your artwork, logo and visual identity. HugClock creates the Official Memory Card using the HugClock card format and experience, while bringing your identity into it. You customise the visual identity; the core HugClock card structure remains consistent.

No App Store download and no mandatory account or email sign-up. People access the experience through a QR code or experience code, and can optionally add the HugClock web app to their home screen.

The person does. Memories remain private and under their control. Partners and organisers cannot see private memories. People decide what, if anything, they want to share.

Yes. The easiest way to experience HugClock is to start with one experience, tour or activation. It is a small first step with minimal operational commitment, allowing you to evaluate audience engagement before expanding.

No complex technical integration is required for a standard HugClock launch. HugClock creates and manages the Memory Card experience. You mainly make the QR code or experience code visible through your existing visitor touchpoints and communications.

The easiest way is to launch a first Official Memory Card as a pilot. HugClock creates and manages the experience around your identity, while you make the QR code or experience code visible to your audience.

If the person chooses to keep it, the Memory Card remains part of their personal HugClock collection. As they experience new participating festivals, cities, trips and other experiences over time, they can add new Official Memory Cards to their collection.

Your next event could become

a memory they keep.

Let's create an Event Memory Card for your next experience.

Simply send us

  • Your event artwork or template
  • Event name
  • Date & location
  • Logo (optional)
  • Brand colours (optional)
Talk to HugClock

Tell us about your event. We'll review the details and get back to you within one working day.