Summer Sound 2027
Barcelona
HugClock gives your experience its own Official Memory Card — a personal way for everyone to remember being there.
The Official Memory Platform for Experiences
Their photos finally have a place to belong.
Instead of getting lost among thousands of photos and videos, their favourite moments come together inside one personal Memory Card — made around the experience they just lived. They can capture new moments or add photos and videos they already took.
Scan. Capture or upload. Keep the moments that matter.
Instant access by QR · No sign-up · Add HugClock to your home screen
The Official Festival Memory Card
We create one Official Memory Card around your event's artwork, name, place and date.
Every guest makes it their own with the moments they capture — or the photos and videos they already took.

Festival memory card (official)
Barcelona
18–20 June 2027
Three days, one city, thousands of nights worth keeping.
Artwork
Send us your event artwork and HugClock brings the card to life.
Need artwork? HugClock templates are also available.
What your guests receive
A guest book is read once. A photo gallery is forgotten. Your guests leave with something personal on their own phone.
My Memories
Different experiences.One personal collection.
After the experience
One official card. A collection that grows over time.
They add their moments
Photos, videos and words go straight into their official card.
Their moments, together
Everything they captured now lives inside their Memory Card.
One year ago today…
Their memories — and your experience — come back to life.
Your experience ends. Their card doesn't.
Card Drops
Once the experience has begun — or long after it ends — official partners can add occasional Card Drops to eligible Memory Cards.
Examples
Not banner adverts. Something added to the Memory Card.
How a Drop reaches a guest
Timed Drops
Complimentary drink
Official Partner
Available today · 20:00–22:00
Partners choose the moment: a food vendor during a quiet hour, a museum in the afternoon, a festival partner between sets, a destination partner during a visitor's stay.
Measurable beyond a click.
HugClock follows the whole journey of a Drop, card by card.
A merchant scans and validates the guest's QR — a real-world result, not an impression.
Card Drops are optional. The Memory Card works perfectly without them.
Common questions
HugClock is designed to be simple to launch, easy to use and private by default.
Photos and videos usually end up among hundreds or thousands of others. HugClock brings the moments from one experience together inside a personal Official Memory Card, connected to the place, date and experience — so they are easy to find and return to. Guests can capture new moments or add photos and videos they already took.
Yes. You provide your artwork, logo and visual identity. HugClock creates the Official Memory Card using the HugClock card format and experience, while bringing your identity into it. You customise the visual identity; the core HugClock card structure remains consistent.
No App Store download and no mandatory account or email sign-up. People access the experience through a QR code or experience code, and can optionally add the HugClock web app to their home screen.
The person does. Memories remain private and under their control. Partners and organisers cannot see private memories. People decide what, if anything, they want to share.
Yes. The easiest way to experience HugClock is to start with one experience, tour or activation. It is a small first step with minimal operational commitment, allowing you to evaluate audience engagement before expanding.
No complex technical integration is required for a standard HugClock launch. HugClock creates and manages the Memory Card experience. You mainly make the QR code or experience code visible through your existing visitor touchpoints and communications.
The easiest way is to launch a first Official Memory Card as a pilot. HugClock creates and manages the experience around your identity, while you make the QR code or experience code visible to your audience.
If the person chooses to keep it, the Memory Card remains part of their personal HugClock collection. As they experience new participating festivals, cities, trips and other experiences over time, they can add new Official Memory Cards to their collection.
Your next event could become
a memory they keep.
Let's create an Event Memory Card for your next experience.
Simply send us
Tell us about your event. We'll review the details and get back to you within one working day.